Lead Details

Every lead in Obert has a detail page that gives you the full picture: who they are, how they were discovered, what campaigns they're in, and every interaction to date.

Open a lead profile

Click any lead name in the leads table, a list, or a campaign to open their detail page.

Profile section

The top of the page shows LinkedIn profile data:

• Name, headline, and profile picture
• Location and resolved timezone
• Current company — linked to the account page
• Employment history — current and past positions with dates
• LinkedIn profile link — click to view on LinkedIn

ICP score

The score badge shows how well this lead matches your ICP criteria. Click the score to see the breakdown by dimension:

• Title fit — how their job title matches your target roles
• Account fit — how their company matches your target companies
• Location fit — how their geography matches your target regions

If the lead belongs to multiple lists, you'll see scores for each list since ICP criteria differ per list.

Activity timeline

The timeline shows every interaction in chronological order:

• Discovered by — which signal found this lead and when
• Added to lists — which lists they were added to
• Campaign enrollment — which campaigns they're in and their current step
• Messages sent — outbound messages from campaigns
• Replies received — inbound responses
• Post engagement — posts they engaged with (if discovered via post tracking)

Campaign status

Under Campaigns, see every campaign this lead is enrolled in:

List memberships

Under Lists, see every list this lead belongs to, along with their ICP score in each list.

Edit lead data

1. Click the Edit button on the lead detail page.
2. Update the lead's approval status, custom data, or other fields.
3. Changes save automatically.