What is Obert
Obert finds buyers, qualifies them, and reaches them on LinkedIn and email.
Obert finds the people most likely to buy from you on LinkedIn — and helps you reach them before your competitors do.
It works in three stages:
- Discover. Signals watch your LinkedIn, other people's posts, and your website. Matching people land in Signals Feed.
- Qualify. A qualification agent decides who fits. Only those people reach the feed, with outreach already drafted.
- Engage. Send on LinkedIn, by email, or both. Do it from the feed, or enroll the lead in a campaign you designed.
Everything feeds into a unified lead database where you can track every interaction — from first discovery to closed deal.
Who is Obert for
Obert is built for B2B sales teams, founders, and growth operators who use LinkedIn as their primary prospecting channel. It's especially effective if you:
- Sell to a specific ICP and need to find more people who match it
- Want to engage with LinkedIn content strategically (not just scroll)
- Run outbound campaigns across LinkedIn and email
- Need visibility into which leads are responding and how
How it fits together
- Quickstart — get your first leads in 10 minutes.
- Key Concepts — learn the core vocabulary.
- Connect LinkedIn — connect your first account.