What is Obert
Obert is a LinkedIn sales intelligence platform that discovers leads, scores them against your ideal customer profile, and automates personalized outreach.
Obert finds the people most likely to buy from you on LinkedIn — and helps you reach them before your competitors do.
It works in three stages:
- Discover. Set up signals that continuously scan LinkedIn for people matching your criteria — keyword searches, post engagers, event attendees, Sales Navigator results, and more.
- Qualify. Every discovered lead is scored against your ideal customer profile (ICP). You review and approve the best matches.
- Engage. Launch campaigns that send connection requests and follow-up messages from your LinkedIn accounts, with AI-generated personalization and human approval built in.
Everything feeds into a unified lead database where you can track every interaction — from first discovery to closed deal.
Who is Obert for
Obert is built for B2B sales teams, founders, and growth operators who use LinkedIn as their primary prospecting channel. It's especially effective if you:
- Sell to a specific ICP and need to find more people who match it
- Want to engage with LinkedIn content strategically (not just scroll)
- Run outbound campaigns across LinkedIn and email
- Need visibility into which leads are responding and how