Signal Types
Reference guide for every signal type in Obert — keyword search, Sales Navigator, influencer monitoring, profile viewers, event attendees, company search, and job postings.
Obert offers seven signal types, each designed for a different prospecting strategy. You can combine multiple signal types to build a comprehensive discovery engine.
Keyword Search
Finds people matching a LinkedIn search query. This is the most versatile signal type and the best starting point.
Configuration:
| Field | Description |
|---|---|
| Keywords | LinkedIn search query. Supports exact phrases ("VP of Sales"), boolean operators (OR, AND), and combinations. |
| Connection depth | Filter by 1st, 2nd, or 3rd degree connections. |
| Posting frequency | Only find people who post regularly on LinkedIn. |
| Minimum engagement | Filter by minimum engagement on their posts. |
Best for: Broad prospecting by job title, industry, skill, or keyword combination.
Example: "Head of Revenue" OR "VP Revenue" B2B SaaS with 2nd-degree connections finds revenue leaders in your extended network.
Sales Navigator
Imports results from a saved LinkedIn Sales Navigator search. Requires at least one connected account with a Sales Navigator subscription.
Configuration:
| Field | Description |
|---|---|
| Saved search | Select a saved search from your Sales Navigator account. |
| Entity type | People or accounts. |
| Refresh frequency | How often Obert checks for new results. |
Best for: Advanced prospecting with Sales Navigator's detailed filters (company size, revenue, technology, buyer intent).
Example: A saved search for "Director+ at companies with 50–200 employees using Salesforce" automatically imports matching profiles as they appear.
Sales Navigator signals use the filters you've already configured in LinkedIn. To change the criteria, update the saved search in Sales Navigator — Obert picks up the changes automatically.
Influencer
Monitors posts from specific LinkedIn influencers and discovers people who engage with their content — likes, comments, and reactions.
Configuration:
| Field | Description |
|---|---|
| Influencer profiles | LinkedIn URLs of the influencers to monitor. |
| Post types | Monitor posts, comments, or both. |
Best for: Finding active buyers who engage with thought leaders in your space. People who comment on relevant content are often in-market.
Example: Monitor posts from 5 industry analysts in your space. When someone comments with a question about a problem your product solves, they appear in your lead database.
Profile Viewers
Captures people who have viewed your LinkedIn profile — a strong intent signal.
Configuration:
| Field | Description |
|---|---|
| LinkedIn account | Which connected account to monitor. |
| Lookback window | How far back to check (limited by LinkedIn's viewer history). |
Best for: Warm outreach to people who are already aware of you.
Example: Someone researching solutions in your space views your profile after reading a post. Obert captures them before they move on.
LinkedIn limits profile viewer visibility based on your account type. Premium and Sales Navigator accounts see more viewers.
Event Attendees
Extracts attendee lists from LinkedIn events — webinars, conferences, meetups.
Configuration:
| Field | Description |
|---|---|
| Event ID | The LinkedIn event URL or ID. |
| Event name | For your reference in the signal list. |
| Company filter | Optionally filter attendees by company criteria. |
Best for: Targeting people who attended a relevant industry event, competitor webinar, or your own event.
Example: A competitor hosts a webinar on "AI in Sales." Extract the attendee list and reach out with your differentiated positioning.
Company Search
Finds employees at specific target companies, filtered by job title or role.
Configuration:
| Field | Description |
|---|---|
| Company IDs | One or more target companies (search by name). |
| Job title filters | Narrow results to specific roles. |
Best for: Account-based prospecting. When you know the companies, but need to find the right people inside them.
Example: Your target account list has 50 companies. Create a company search signal filtering for "Director of Engineering" or "CTO" to find your buyer at each one.
Job Postings
Discovers companies that are actively hiring for roles relevant to your target market. Unlike other signal types that find leads (people), job postings signals find accounts (companies).
Configuration:
| Field | Description |
|---|---|
| Keyword | Job search query (e.g., "Sales Engineer", "DevOps"). Required. |
| Locations | Filter by job location. Auto-filled from your list's ICP settings. |
| Industries | Filter by industry. Auto-filled from your list's ICP settings. |
| Experience level | Entry, Associate, Mid-Senior, Director, Executive. |
| Job type | Full-time, Part-time, Contract, Internship. |
| Workplace type | On-site, Remote, Hybrid. |
| Date posted | Past 24 hours, week, or month. |
| Max jobs per run | Limit on how many jobs to process per signal run. |
Best for: Account-based prospecting through hiring signals. When a company posts a job in your space, it signals budget, team growth, and active need.
Example: You sell DevOps tooling. Create a job postings signal for "DevOps Engineer" filtered to your target industries. Companies hiring DevOps engineers likely need better tooling — they appear as accounts in your list, ready for outreach.
Job postings signals create accounts (companies), not leads. Discovered companies appear in your account list where you can review, approve, and add them to campaigns. Locations and industries are auto-filled from your list's ICP configuration.
How it works:
- Obert searches LinkedIn for job postings matching your criteria.
- Each job is scored for relevance against your ICP using AI.
- Companies posting relevant jobs are created as accounts.
- Accounts are scored against your ICP and published for review.
Choosing the right signal type
| Strategy | Recommended signals |
|---|---|
| Volume prospecting | Keyword Search + Sales Navigator |
| Intent-based | Influencer + Profile Viewers |
| Account-based | Company Search + Job Postings + Sales Navigator |
| Event-driven | Event Attendees |
| Warm outreach | Profile Viewers + Influencer |
| Hiring signals | Job Postings |
Most teams use 3–5 active signals combining different types. Start with one Keyword Search signal, then layer in Influencer or Profile Viewers for higher-intent leads.