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Reply Classification

How Obert's AI classifies inbound LinkedIn replies and how to use classifications.

When a lead replies to a campaign message, Obert's AI analyzes the response and classifies it automatically. This helps you prioritize which conversations need attention.

Classification types

ClassificationMeaningExample
InterestedThe lead expressed interest or asked for more info."That sounds interesting, can you tell me more?"
Not InterestedThe lead declined or asked to stop."Thanks but we're not looking for this right now."
Follow-up NeededThe reply is ambiguous or requires judgment."Can you reach out again in Q3?"

Where classifications appear

  • Inbox — classification badges appear on conversations in the chat list.
  • Campaign leads — the lead's campaign status shows whether they replied with interest.
  • Lead detail — the activity timeline includes the classification.

Reply classification badges on inbox conversations

How classification works

  1. A lead replies to a campaign message.
  2. Obert's AI reads the reply content.
  3. A classification is assigned with a confidence score.
  4. The conversation is tagged with the classification.

Classification happens automatically within seconds of receiving the reply.

Override a classification

If the AI got it wrong:

  1. Open the conversation in the inbox.
  2. Click the classification badge.
  3. Select the correct classification.

Override reply classification

Your override takes precedence. The original AI classification is preserved for reference.

Use classifications to prioritize

  • Filter inbox by classification — click Filter and select "Interested" to see only hot replies first.
  • Daily review workflow — start with "Interested" replies, then "Follow-up Needed", then handle "Not Interested" last.
  • Campaign analytics — classification data feeds into campaign metrics (reply rate, positive reply rate).

System labels

Classifications are also applied as system labels on conversations:

  • Interested (green)
  • Not Interested (red)
  • Follow Up (yellow)

These labels work the same as custom labels — you can filter by them in the inbox.

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