Design a Sequence

A campaign sequence is a workflow graph that defines what happens to each lead, in what order, and under what conditions. Unlike simple linear sequences, Obert's sequences support branching, conditions, and integration steps.

Sequence building blocks

Actions

Actions perform outreach on behalf of your sender accounts.

Conditions

Conditions check a lead's state and branch the workflow accordingly.

Timing

Integration steps

Build a sequence

1. In the campaign editor, click on the sequence canvas.
2. Click Add Step to place your first node.
3. Choose the step type (action, condition, wait, or integration).
4. Configure the step's settings in the panel that opens.
5. Connect steps by dragging edges between nodes.
6. For condition nodes, label each outgoing edge (e.g., "Connected" vs. "Not Connected").

Example: Basic outreach sequence

A typical first campaign looks like this:

1. View Profile — trigger a "viewed your profile" notification.
2. Wait 1 day.
3. Send Connection Request — with a short, personalized note.
4. Wait 5 days.
5. Check Connection.
   • Connected → Send Message (a follow-up introducing your product).
   • Not Connected → End.

This sequence spaces out touchpoints to feel natural and gives leads time to respond.

AI-generated messages

For Send Message and Send Connection Request steps, you can enable AI personalization:

1. Write a message template with instructions for the AI (tone, key points, call to action).
2. Toggle AI Personalization on.
3. Obert generates a unique message for each lead based on their profile data.
4. If Require Approval is enabled, messages queue for your review before sending. You approve them in Campaigns → Approvals.

A/B test message variants

Test different message approaches by adding variants to any Send Message step. Leads are distributed across variants using weighted round-robin, so even small campaigns get an even split.

Add variants

1. Open a Send Message step in the sequence editor.
2. Click + Add variant. A second tab (B) appears alongside the original (A).
3. Each variant has its own message editor, mode (template or AI), and approval setting.
4. Weights default to an even split (e.g., 50/50 for two variants). Adjust via the ... menu on each tab or by clicking the percentage.

You can add up to 5 variants per message step.

View results

The step card shows an A/B badge next to the reply rate. Hover over it to see per-variant reply rates with progress bars. The winning variant is highlighted in green.

Click a variant row in the popover to filter the leads tab to only leads who received that variant.

Rules for active campaigns

• You can edit variant text, mode, and weights on active campaigns.
• You can add new variants to an active campaign.
• You cannot remove a variant once the campaign is active (existing leads have sticky assignments). Set a variant's weight to 0 to stop assigning new leads to it.
• Variant assignments are sticky: once a lead is assigned to variant A, retries and re-processing always use variant A.

Timing and send windows

Each wait step defines the minimum delay before the next action. The actual send time also depends on:

• Sender working hours — configured per LinkedIn account in Settings
• Recipient timezone — if "Respect recipient timezone" is enabled on the sender account
• Daily rate limits — if the sender has hit their daily cap, the action waits until the next day

This means a "Wait 3 days" step may result in a 3–4 day actual delay, depending on when the next valid send window opens.