Assign Senders

Senders are the LinkedIn accounts that execute your campaign — sending connection requests, messages, and performing engagement actions. Assigning multiple senders distributes the workload and keeps each account within safe activity limits.

Assign senders to a campaign

1. Open your campaign (in Draft status).
2. Go to the Senders section.
3. Click Add Sender.
4. Select one or more connected LinkedIn accounts.

Each sender shows their daily limits and current usage so you can estimate campaign throughput.

Round-robin distribution

When a campaign has multiple senders, Obert distributes leads evenly:

• Lead 1 → Sender A
• Lead 2 → Sender B
• Lead 3 → Sender C
• Lead 4 → Sender A
• And so on...

Assignment happens at enrollment time. Once a lead is assigned to a sender, that sender handles all steps in the sequence for that lead.

Sender capacity

Each sender's daily limits determine how many leads can be processed per day:

Example: 3 senders with 20 connections/day each = up to 60 connections/day for the campaign.

Change senders after launch

You can add or remove senders from an active campaign:

• Adding a sender — new leads may be assigned to them. Existing assignments don't change.
• Removing a sender — leads assigned to that sender are paused. You'll need to reassign or wait for them to complete.

Tips

• Match senders to personas. If your campaign targets CTOs, assign a sender with a technical profile. People respond better to peers.
• Spread the load. More senders = faster campaign execution and lower risk per account.
• Check usage before adding. If a sender is already near their daily limits from another campaign, adding them won't increase throughput.