Push to Integrations
Send leads from Obert lists to HeyReach, Instantly, or Clay for multi-channel outreach and enrichment.
Obert integrates with external platforms so you can use your lead lists beyond LinkedIn. Push leads to HeyReach for LinkedIn automation, Instantly for email campaigns, or Clay for data enrichment.
Prerequisites
Set up the integration before pushing leads. See:
Push leads from a list
- Open the list you want to push.
- Select specific leads using checkboxes, or select all.
- Click Push to in the toolbar or floating action bar.
- Choose the destination:
- HeyReach — select a HeyReach list or campaign
- Instantly — select an Instantly campaign (email required for campaign pushes)
- Clay — select a Clay enrichment table
- Confirm the push.
Leads are synced in the background. The job panel shows progress and any failures.
What gets sent
Each integration receives different lead data:
| Platform | Data sent |
|---|---|
| HeyReach | LinkedIn profile URL, name, headline, company |
| Instantly | Email address, name, company, LinkedIn URL, custom variables |
| Clay | Full name, LinkedIn URL, headline, company, job title |
Instantly campaigns require an email address for each lead. Leads without emails are skipped. Use Clay enrichment first to find emails, then push to Instantly.
Push from campaign steps
You can also add integration pushes as steps in a campaign sequence. This automates the handoff — when a lead reaches that step, they're automatically synced to the external platform.
See Integration Steps for details on adding these to your workflow.
Sync behavior
- One-way sync. Obert pushes data out. Changes in HeyReach, Instantly, or Clay are not reflected back in Obert.
- Deduplication. If a lead already exists in the destination, they're updated rather than duplicated.
- Failure handling. Failed pushes are logged. Common reasons: invalid data format, destination campaign paused, or API rate limits.